On page search engine optimization -
it is the only way via which you could sell your commercial enterprise and commercial enterprise website on line. There are numerous contributing factors in On web page search engine optimization that aid in getting your website at higher rating on fa-mend search engines like google and yahoo like Yahoo, Google and Bing. On web page optimization modifies the textual content and content material of your website. On web page search engine optimization is a totally complex manner but a completely essential side of search engine optimization .
1. Page Titles
Your page titles are one of the most important SEO factors on your site. Each of your pages & posts should have its own unique title, which includes the main keywords for that page.
For example, you could write a blog post about a new chocolate cake recipe that you have tried. It is therefore vitally important that you include ‘Chocolate Cake Recipe’ within your post title, perhaps “Easy Chocolate Cake Recipe” or “ Chocolate Cake Recipe for kids”, etc.
This way, whenever someone searches for Chocolate Cake Recipes in a search engine, your post has a better chance of showing up because you have included those keywords.
2. Meta Descriptions
Many people forget to include meta descriptions for their pages. These descriptions are an important place to include relevant keywords for your content, as these are used within the search results when your page is listed.
For instance, if we continue to use the ‘Chocolate Cake Recipe’ example, then a good meta description for that page would include those keywords and related ones. So, “This easy chocolate cake recipe is possibly the most delicious, mouth watering, chocolatey cake ever made.” would be a great meta description to use, as it is relatively short, whilst containing a number of specific keywords.
3. Meta Tags
For each of your pages, you can include a set of keywords in the form of meta tags. These should be all the relevant keywords of your content, which you will have researched previously.
I use a WordPress plug-in on my sites called ‘All In One SEO Pack’. This allows me to enter all of my meta tag keywords, meta description and page title at the bottom of each of my posts before publishing. This simply inserts all of the information into your page HTML format for you, making your life a little easier.
4. URL Structure
Including search engine friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however that is not the only factor.
URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence.
5. Body Tags (H1, H2, H3, H4, etc.)
When writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read. These sections can be given heading, which is where H1, H2,H3, H4, etc. tags are used.
Generally H1 tags are reserved for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these to determine what is important within your content. This is why keyword rich headines are more useful than generic ones. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. They are used by many crawlers to differentiate important content.
6. Keyword Density
Including relevant keywords throughout your content is very important, as it helps search engines work out what your content is about. However, try not to excessively repeat and overuse keywords just for search engine robots. This can lead to your site being banned from search engines.
To avoid this, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. This way, you are still writing about the same thing, without risk of being banned.
7. Image SEO
| image seo |
Using images within your content is a great way to make your site more visually appealing and break up boring chunks of text. You can utilise these images to help improve your site SEO.
All your uploaded images have titles, so treat them just the same as your page titles. Including relevant keywords can help people find your site when searching on Google Images.
You can also include Alt Text and Descriptions for your images, making them even more useful with SEO.
8. Internal Linking
People often think that the only links that count are those from other websites. While these links are important, these are not the only important links!
Placing links to your other website pages, is a great way of improving your site and used properly, internal links can be a useful weapon in your SEO arsenal. Not only does it make it much easier for your visitors to navigate around your site and find all of your content, but it also ensures that your site gets properly crawled allowing the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, whilst also helping to increase the Google PageRank of your pages.
There are a number of different methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.
For bloggers, content links are very useful when used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your site. For example, this post is focused on increasing traffic to your site, so readers may also find a post on ‘How To Drive Traffic To Your Blog‘ useful. Perhaps other people are just starting out blogging and want to learn more.
LSI Keywords
To start with, LSI stands for Latent Semantic Indexing. Did not get it? In simple words, LSI keywords add context and meaning to your post. These are relevant keywords that are supposed to be used along with your main keyword. Search engines like to see LSI keywords in a blog post. For example, Search engine discovers a page with the word “Apple” on it, how does it differentiate whether the Apple is a fruit or Apple is a brand? It uses Latent semantic indexing keywords if there are words like fruit, taste, flavor in the article then it would be easy for search engine to determine that the article is all about the “Apple fruit”. Hence, in this example fruit, taste and flavor can be termed as LSI keywords for keyword “Apple”. LSI keywords have been gaining more and more popularity. In 2016, they are only going to become more famous and common.
Long Tail Keywords
Long Tail keywords are the one of the important on page SEO techniques. The SEO competition is tough these days. Lots of blogs are writing same content as yours and targeting similar keywords. It is not easy to rank higher in the SERPs. This is why you are going to need lots of long-tail keywords in 2016. The simple rule is – The longer search terms are, the easier it will be to rank on the term. Long tail keywords are more specific and less common. The longer and more specific the search terms are, the higher the chances of conversion are. One of the benefits of long-tail keywords is you can create different variations of the same search phrase, but it’s important to think about what people would actually look for in search. You can read this article on Tricks To Use Long Tail Keywords.
There are some other important on page methods are
Canonical URL - Your website should not have URL based duplicate content. If you have the URL based duplicate content. Then use canonical tags.
404 Error Page - Website must have a 404 error page.
Sitemap.xml - Your Site should have a sitemap that list all the pages of the website.
Robots.txt - Robots.txt is important for a website. This file tells the search engine bots which page to crawl or which to leave.
Social Sharing buttons - Social buttons to share the post from your website to social media.
Mobile Friendly website - website must have a mobile view also.
Page Speed - A good page speed is important for good user experience.
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